Social Marketing Services, Inc.

Marketing Primers

These two page, front to back, laminated sheets summarize key definitions, theories, concepts and models from two books coauthored by Nancy Lee and Philip Kotler. They provide a quick reference guide and convenient mechanism for reviewing, reinforcing and sharing principles and practices from each of the books.  Laminated Primers are available from [email protected] for $5 each including mailing; or you can download and print from:  Social Marketing in the Public Sector,  Social Marketing, Influencing Behaviors for Good Edition 4Social Marketing, Changing Behaviors for Good Edition 5.



            Edition 4                                        Edition 5

To order laminated primers send the following information to [email protected] :

  1. Social Marketing - or- Marketing in the Public Sector primer and number of copies.
  2. Name
  3. Organization
  4. Mailing address

Orders will be mailed with an invoice for payment.