Social Marketing Services, Inc.


Nancy's Latest

In Defense of the 4Ps

Sung by my 10 year old granddaughter Gia

(To the tune of 'I'd Like to Teach the World to Sing')

Gia's Song

I'd like for social marketers
Around the world to see
That they will have much more SUCCESS
By using all 4 Ps.

The Product helps the market PERFORM
The Price P gives some GLEE
The Place P is a way to save
Them TIME and ENERGY.

I'd like for social marketers
Around the world to see
The final P is one we use
To SHOUT OUT the other 3.

I'd like for social marketers
Around the world to see
If we do this together more
We'll sing in HARMONY.
        La la la la