Publications

The 13 books Nancy coauthored with Philip Kotler, one she authored on her own, and one she coauthored with Sameer Deshpande are described in this section, as are a listing of her Journal articles, and free Marketing Planning Worksheets that can be downloaded.

"Your presentations on social marketing provided the audience with a great tool for influencing applicators and the public to adopt safe practices. Your interactive presentations allowed the audience to fully participate and to more deeply appreciate your message. This information will assist educators and regulators to select a target audience and to effectively reach that audience to change behaviors, thereby reducing the risk posed by pesticides to those who handle and apply them."Kevin Keaney, U.S. Environmental Protection Agency